Cadbury Schweppes announcement to remove artificial colors from their confectionery products is said to be based upon recent consumer concern over its possible effect on behavior.
Steve - is it surprising how easy it was for them to make this happen? These companies could have done it long ago, but did not need to until pubic pressure mounted. Now, they just have to remove the artificial flavors and sugar. Wait, then there would be nothing left of the confection, would there?
Tuesday, April 15, 2008
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