Aspartame rebranded as AminoSweet

Leading aspartame producer Ajinomoto is launching a new initiative that will brand the sweetener aspartame as AminoSweet. Ajinomoto believes that the time is right to remind the industry that aspartame tastes just like sugar, and that it’s made from amino acids – the building blocks of protein that are abundant in our diet.The name AminoSweet is appealing and memorable. It reflects that AminoSweet comes from the same amino acids that are abundant in the food we eat every day.

Bonnie - surprised? The reason is simple. Aspartame has such a horrible reputation that they must distance themselves from the name. Ajinomoto is banking on the fact that consumers are so clueless that we can be duped into thinking this is a new product.

Ajinomoto better be very careful about how they market AminoSweet. If they try link it to anything natural, consumers and the Federal Trade Commission will be all over them. Let me be perfectly clear. While aspartame may be derived from amino acids, there is nothing natural about it. Aspartame is pure chemicals that cause debilitating side effects. Please read my eNewsletter comments about it.

Please pass this along to anybody you wish to educate about this "wolf is sheep's clothing." For more info about the history of aspartame, please watch the fascinating, sobering documentary Sweet Misery.