It looks like Frosted Mini-Wheats don't improve kids' attention span, after all.
Kellogg Co. has agreed to a deal to settle Federal Trade Commission charges that accused the cereal maker of making unsubstantiated health claims about the sugary cereal.
The FTC had accused Kellogg of falsely claiming the attentiveness of children who ate Frosted Mini-Wheats at breakfast improved by nearly 20 percent, compared with kids who skipped breakfast.
But the study the ads refer to found a benefit from eating Frosted Mini-Wheats in only half the children studied, and only 11 percent of the kids' attention improved by 20 percent, according to the FTC.
Steve - if you have kids that watch Disney, Nickelodeon, etc., you know there are numerous examples of this. For those who do not frequent these channels, watch for just an hour. You will be appalled at the junk food marketing.
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