Procter & Gamble Co. is getting into the probiotic supplement business -- slowly -- with a three-city test of a product called Align that it first began selling online two years ago.
While their intentions are good, they have taken a valuable probiotic strain and loaded it up with horrific inactive ingredients. Read their reasoning:
Sugar: Adds to formulation stability of bacteria
Sodium caseinate: Adds to formulation stability of bacteria
FD&C blue #2: Color to make capsules distinctive
Thursday, December 13, 2007
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