Med diet symbol set for launch in US

Due to be introduced by nutrition group Oldways, the Med Mark is expected to enjoy even greater success than the organization's popular Whole Grains Stamp, introduced in 2005 and already appearing on over 1,000 products.

The new stamp, which is in its final stages of development, will be available for use on products that meet the traditional Mediterranean guidelines set out by Oldways. The nutritional profiles of products submitted for the program will be examined against these guidelines, which promote foods rich in cereals, fruits, vegetables, and olive oil.

The new symbol looks likely to take the shape of an amphora – a jar traditionally used in the Mediterranean region to carry commodities such as wine or oil during trading.

The group is currently finalizing its product screening guidelines, which are proving challenging due to the wide scope of foods and ingredients covered by the diet plan.

Participation fees for Oldways' Med Mark have not yet formally been announced, but are expected to be similar to the group's fee schedule for its Whole Grains Stamp.

Steve - buyer beware. While the intention is good, when money is involved, as it is in this case, there is always room for shenanigans. The same goes for fee-based stamps of approval that are put on dietary supplements. Do not trust just because it has a seal of approval, that it is a quality product or is healthy. Use your knowledge and instincts, continue to read labels, and don't miss the fine print!