Monday, March 19, 2007

Frito-Lay Debuts New Snacks

Ramping up its health and wellness platform, the Plano, Texas, snack maker has introduced three new items that bear the Smart Spot (healthy items that conform to health standards set by leading public health organizations such as the FDA and National Academy of Sciences) symbol on-pack, including Baked Tostitos Scoops!, Tostitos All Natural Picante Sauce, and the first 100-calorie portion control SKU's of Oh Boy! Oberto jerky in both beef and turkey flavors.

Steve - the ingredients in the Scoops and Picante Sauce are at least preservative-free, yet cannot be considered "healthy." The jerky products are a disaster:

Beef Jerky
Beef, corn syrup, dextrose, contains less than 2% of hydrolyzed corn & soy protein, salt, flavorings, Natural smoke flavor, water, vinegar, sugar, molasses, sodium erythrobate, caramel color, citric acid, and sodium nitrite.

For those of you scoring at home...

6 kinds of sugar
4 kinds of sodium
7 artificial ingredients


Turkey Jerky
Ingredients: Turkey breast, brown sugar, soy sauce (water, wheat, soybeans, salt), dextrose, contains flavorings, water, natural smoke flavor, vinegar, salt, sugar, molasses, caramel color, citric acid.

4 kinds of sugar

2 kinds of sodium
3 artificial ingredients

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