Wednesday, June 15, 2011

Sugary beverages dull sweet taste

Drinking two sugary beverages a day for four weeks is enough to dull sensitivity to the sweet taste and lead to a “viscous cycle” of consumption, claims a new study in the journal Appetite. The authors claim that as the sweet ‘treat’ becomes less rewarding, the person tends to look for more sweet food or drink, leading to a circle of consuming sweet food. Overweight individuals are more instinctively attracted to sweet drinks. The scientists said there are no ‘bad guys’ in terms of the most risky beverages, the levels of sugar found in natural fruit juice as well as carbonated drinks are all too high in sugar and too sweet.

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