Wednesday, August 05, 2009

Whole Foods CEO: we sell a bunch of junk

Courtesy of Wall Street Journal

Over the past several years, Whole Foods has morphed from a health food store into a sort of food boutique, selling all kinds of fancy, prepared foods — many of which aren’t healthy. This transformation isn’t lost on John Mackey, the company’s CEO. “We sell all kinds of candy,” he told the WSJ. “We sell a bunch of junk.” Healthy, bulk foods such as “grains, seeds, nuts and beans” now account for about 1% of sales, down from 15% to 20%, Mackey said. Whole Foods is aiming to turn this around and start pushing healthier foods, he added. Plans include kiosks in stores, where staff will educate consumers about healthy eating, as well as programs to encourage staff members to improve on basic health measures. But when the WSJ asked him if the store will stop selling candy and cake and stuff, he couldn’t commit: Customers, we hope, are going to vote them out. You’re just seeing the most tentative efforts at this point because the details are not ready for public release. You need to be fair. I’ve got to plan the revolution.

Steve - don't think this has gone unnoticed. The junk Mackey is referring to is what we call "natural crap." It is still better than the conventional junk, but it is still crap.

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