Wednesday, August 22, 2007

U.S. probe urged on alcoholic energy drinks

Beverage companies that sell alcoholic energy drinks were harshly criticized Tuesday by more than two dozen state attorneys general who want federal officials to examine the ingredients and marketing of the drinks.

In a letter to John Manfreda, the administrator of the federal Alcohol and Tobacco Tax and Trade Bureau, the attorneys general of 28 states, including Illinois, Iowa and Michigan, say aggressive -- and possibly fraudulent -- marketing of energy drinks mixing alcohol and caffeine targets teenagers and young adults.

"Non-alcoholic energy drinks are very popular with today's youth," Oregon Atty. Gen. Hardy Myers said. "Beverage companies are unconscionably appealing to young drinkers with claims about the stimulating properties of alcoholic energy drinks."

Steve - this is good news for consumers. Read our December '06
blog entry regarding energy drinks.

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