Tuesday, September 13, 2011

Do you want to stop childhood obesity?

From Environmental Working Group

"I'm sure you do - but food companies don't. They spend billions on advertising targeting children - $1.6 billion in 2006 alone - and now they're objecting to voluntary government guidelines for marketing food to children.

Major food companies are lobbying the government to withdraw the guidelines completely and instead use the industry's own definition of "responsible advertising." The message couldn't be clearer: they don't care if their products hurt kids. They care about the bottom line. So we joined forces with the Center for Science in the Public Interest to take on the food industry and tell its chief executive officers to stop the attacks and start helping our children. We need you to stand with us today to make sure they get the message loud and clear.


Click here to stand with EWG today in demanding that the CEOs of 13 manufacturers use their resources to market healthier food to our children, not to lobby to protect the unhealthy status quo.

Because of the alarming rates of childhood obesity, in 2009, Congress instructed the Federal Trade Commission, Food and Drug Administration, Centers for Disease Control, and Department of Agriculture to form an Interagency Working Group to look into child-targeted advertising and recommend standards for marketing food to children under 18.

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