Brown rice wins FDA health claim

Brown rice has been added to the FDA-approved list of whole grains that may make health claims including reducing the risk of heart disease and some cancers.

Brown rice, along with many other grains was previously excluded because its dietary fiber content was considered too low, but this requirement has been relaxed.

The health claim means brown rice products will be able to bear a whole grains logo and information pointing out the benefits of consuming whole grains.

Steve - I suspect that this announcement was more about the FDA trying to get Americans to eat more whole grain than it was about brown rice itself. It is a joke that brown rice was not on the approved list until now. Recent surveys show that Americans are getting the message about making smarter decisions with diet. Unfortunately, they have not turned the messages into action as of yet.