Monday, January 29, 2007

What a shocker! US consuming too many soft drinks

The What America Drinks report was commissioned by the Milk Processor Education Program (MilkPEP) and found that beverages account for 22 percent of calories in the average American diet. Nearly 50 percent of Americans aged four and above consume sugary soft drinks on any given day, according to MilkPEP. In the US, soft drinks add 36 percent of all added sugars to the American diet, MilkPEPS said. Mean regular soft drink intake per capita was calculated at 12 fluid ounces per day, or one and a half glasses.

Steve - one has to question the motives of the group behind this report. It is obvious that the dairy industry would like consumers to stop ingesting soft drinks and start drinking more milk products. What a dream it would be if the dairy and soft drink industries duke it out with immense public relations campaigns exposing their detrimental effects.

As far as the efficacy of the statistics in this report...not to far off from other recent data. The United States consumes FAR, FAR too many soft drinks.

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