Safeway's processing plants in both Portland and Seattle have now gone rBGH-free.
Safeway brands of milk, Lucerne, will be labeled rBGH-free. As with other dairy processors that have gone rBGH-free, Safeway is requiring that dairy farmers supplying them milk must sign affidavits stating they won't use rBGH.
Another huge factor was Starbucks' decision to ask its suppliers to go rBGH-free. Safeway Lucerne is their Northwest supplier and Starbucks has already disclosed that this move in the Northwest will take them to 37% rBGH-free nationwide from 27%.
Chipotle Mexican Grill Starts Goes rBGH-free for Sour Cream
In other good news, Chipotle Mexican Grill announced that it will now start serving only rBGH-free sour cream at its more than 530 restaurants.
Steve Ells, founder and CEO, said "We have long favored an approach to farming that emphasizes care over chemicals. We believe that the energy and effort that goes in to raising these animals in the most natural way possible really translates in the quality and great taste of the food."
Steve - these are huge statements made by large food comapnies that they are listening to their customers who DO NOT want the bovine growth hormone in their products.