The UK-based survey revealed 68% of 1,000 people questioned had faith in alternative therapies, such as herbal medicine and naturopathy.
One in four thought western medicine was the only way to treat health problems, the survey found.
The findings come at a time when complementary therapies are becoming more popular than ever.
Britons spend £130m a year on alternative therapies, such as acupuncture and reflexology, and that is expected to rise by £70m over the next four years.
Their popularity has prompted the UK government to pledge £900,000 to fund the regulation of some complementary medicine. BBC News 1/26/05
Steve - We are seeing the same numbers in the United States. Alternative, complementary, integrative, or "whatever you want to call it" therapies are here to stay.
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