EU bid to end junk food ads for children

The European food industry was warned today to stop advertising junk food to children within a year or face a clampdown.

The European Union may resort to legislation if the companies do not make sufficient efforts to tackle the problem.

EU health and consumer affairs commissioner Markos Kyprianou said urgent action was needed to tackle obesity in Europe, particularly with children.

He said Brussels would step in if the industry failed to regulate itself on the issue.

He said: "The signs from the industry are very encouraging, very positive.

"But if this doesn’t produce satisfactory results, we will proceed to legislation.

The Scotsman 1/20/2005
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BCM - The same thing should be happening in the United States, but instead, we let the food industry dictate to us what the 2005 U.S. Dietary Guidelines should be. The only way the food industry will change in the US is if the consumer hits them where it hurts...their pocketbook.