Tuesday, September 25, 2007

ADA gives seal to Wrigley sugar-free gum

The nation's largest dentist group now says gum can be good for you, as long as it's sugar-free.

The American Dental Association said Tuesday it has awarded its seal of acceptance to Wrigley sugar-free gums Orbit, Extra and Eclipse — based on studies funded at least partially by the maker of Wrigley gums, Chicago-based Wm. Wrigley Jr. Co.

It said studies submitted by Wrigley showed that chewing those gum products for 20 minutes three times a day after meals increases saliva production. Saliva, the ADA said, helps neutralize and wash away plaque acid and bathes the teeth in minerals such as calcium, phosphate and fluoride, which are known to strengthen tooth enamel and help prevent cavities.

Clifford Whall, director of the ADA seal of acceptance program, said its council on scientific affairs found the studies, which focused solely on Wrigley products, had followed scientific principles.

"The council has looked at the body of data and concluded that there are some health benefits to chewing these products three times a day for 20 minutes," he said.

Wrigley paid $36,000 to submit its evaluation material — $12,000 per product. ADA also said Wrigley spends $35,000 to $45,000 in exhibit booth space at its annual meeting, advertising in its publications and on other sponsorships. It also pays $25,000 to help sponsor an ADA health screening program.

Consumer advocate Peter Lurie said the dental association should test other products before issuing such a seal, with the system appearing to be biased in favor of large companies that can afford the clinical studies.

"As long as the testing process and the criteria for receipt of a seal is unclear, the exact meaning of the ADA's seal will remain obscure," said Lurie, deputy director of the Health Research Group at Public Citizen, the nonprofit consumer advocacy group founded by Ralph Nader.

Steve - this is unconscionable. Besides the glaring conflicts of interest, you are opening up a pandora's box for overconsumption of artificial sweeteners, especially in children. Not to mention that these gums are loaded with artificial colors, flavors, and preservatives.

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