NutraSweet's new tabletop sweetener is a blend of two compounds -- aspartame and acesulfame potassium. It is a mix that is intended to have less aftertaste and an increased spike of sweetness at the start.
Of particularly interest for this industry, food and beverage companies' push to develop natural, low-calorie sweeteners is on the rise.
"There is a consensus that people prefer natural over artificial, whether it is backed by science or not," said Nick Fereday, senior economist at consulting firm LMC International.
Sweet 'N Low maker Cumberland Packing Corp., a privately held concern, also says it is working on several natural, low-calorie products. Privately held Merisant -- which makes Equal -- has created the Whole Earth Sweetener company, whose work is dedicated to developing natural sweeteners and sweetened foods.
Sweet Simplicity was the first sweetener to be developed by Whole Earth in 2006, and it is now sold as a natural, zero-calorie tabletop product. Sweet Simplicity contains erythritol, which is a polyol or sugar alcohol, and fructose.
The herb stevia is receiving a great deal of attention in the food and beverage industry. Coke and Cargill recently made headlines on news of a deal to develop and market a natural, zero-calorie sweetener based on the stevia plant. PepsiCo is also researching natural, low-calorie sweeteners for its beverages, including those based on the herb.
Courtesy of Boston Globe
Bonnie - with regard to the "new" NutraSweet, it is more of the same. Sweet Simplicity is corn-derived and can cause digestive distress. However, it is better than most.
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