The International Dairy Foods Association has reported that while U.S. milk production reached a record 192.8 billion pounds in 2010, the long-term trend of declining sales of packaged fluid milk products continued. Another revelation is that many Americans stop drinking milk in their teenage years. How does the IDFA plan to bring them into the fold? To market chocolate milk as the next sports drink, of course. Meet the new face of the "Got Milk" campaign.
Feel free to leave a comment below.
No comments:
Post a Comment