New wrinkle on how advertising is linked to obesity

According to researchers at the University of Wisconsin School of Medicine and Public Health, it is understood that food-associated cues, such as advertising, can influence food intake. However, until now, the reason why was unknown. Researchers now believe that food-associated cues have a powerful influence on neuronal activity and gene expression in areas of the brain that control cognition, emotion, and motivation, which can lead to excessive food intake.

Steve - food companies are no dummies. Why do you think junk food advertisements dominate marketing to children? Start 'em young. Train their brains through genetic expression to become excited when the advertisements appear. This is why the public is so adamant about removing junk food advertising to kids, and why food companies are fighting desparately to deflect any regulation. The food companies are losing in Europe. However, in the US, the food companies are still holding their ground.