Thursday, December 22, 2005

Dannon to launch Activia yogurt in U.S. in January

The dairy products company said it is expecting Activia, a so-called pro-biotic yogurt that contains special bacteria it says can help regulate the digestive system if eaten daily for two weeks, to expand the overall U.S. yogurt market, currently estimated at about $2.5 billion a year. It originated in France.

Steve - They can keep it! Check out the ingredients of the natural flavor Activia...

Skim milk, concentrated skim milk, cream, sugar, fructose, whey protein concentrate, corn starch, gelatin, active bacterial cultures.

A house of horrors for many of us!

Most of us know already that yogurt has probiotic cultures. Dannon is trying to capitalize using probiotics as a marketing ploy to separate the its product from the rest. Don't buy into the hype.

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